TO BALTIMORE WITH LOVE
THE PROCESS
This collection was a labor of love over the past two years for everyone involved. As the work developed, it became a deeply emotional line reflecting the Baltimore they know and love. Learn more from the UA creative team behind the collection on how they captured the spirit of their city.
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This is a love letter. To a city that redefines resiliency. To the beauty and strength of the Black community that has so much to offer. To the connection and possibilities that sports bring.
This Black History Month, we celebrate Black Baltimore.
Driven by Baltimore artist, Community Leader, Gordon Parks Foundation Fellow, and UA Photographer Devin Allen, whose photos have twice graced the cover of TIME magazine, this collaboration highlights the untold stories of young Baltimore athletes as they persevere and fight to change the future.
Using the power of sport to support, inspire, and provide access for the next generation, the UNDR ARMR x DVNLLN Collection also contributes to their development through partnerships with two Baltimore-based nonprofits.
Check out the stories below and get to know the people behind our most personal collection yet.
MEET DEVIN ALLEN
In the spring of 2015, Devin picked up a camera to document the heartache and anger in the streets following the death of Freddie Gray. His ability to capture moments large and small in Baltimore has led to widespread recognition, landing the cover of TIME magazine twice. He is now bringing his city to life nationwide with a capsule collection and youth arts programming.
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THE PEOPLE
Hear from our Chief People and Administrative Officer Tchernavia Rocker on the teammates and community that inspired this love letter.
"What I care about is what the true experiences of teammates are within our walls."
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“I want to tell stories of unsung heroes.”
- Devin Allen, Baltimore Artist, Community Leader & UA Photographer
A Letter from UA BEAT
This collection wouldn’t be possible without the advocacy of our own Black Teammate Resource Group, BEAT (Black Employees Achieving Together), who brought this to life in the community we call home.
“At heart, BEAT is community. It fosters connection and the ability to express ourselves authentically.” - Kendall Ogle, Director, Global Athlete Marketing
Black Employees Achieving Together – we are one of Under Armour’s original Teammate Resource Groups which was founded on the principle of fellowship. Our group of dedicated Black employees and allies affirm and celebrate our diversity.
Our vision is unwavering. We are committed to a company culture where Black teammates feel a sense of belonging and have equitable access to growth. We stand for equality and value inclusive and empathetic leadership. We celebrate the Black experience in sport. We leverage our corporate strength to be a global force for good in the Black community.
BEAT has given Black teammates a forum to share our individual experiences and use our collective voice in the pursuit of equality, equity, and inclusion at UA. Our passion and energy fuel us.
-Travis Harriston, Sr. Manager, Accounting & Finance
We are proud of Under Armour’s expression for Black History Month. Talented BEAT members across the business brought this collection to life in a way that is authentic to us. We are unapologetically Black. We love sport. We rep Baltimore – a city that is underserved and often misunderstood. We aim to change the narrative with this line. Driven by the legendary Devin Allen, this product centers the voice of one of the most revolutionary artists of our generation.
Under Armour has committed to taking action in our stand for equality. BEAT will continue to advocate for our teammates and hold ourselves accountable to real and meaningful progress. We stand in solidarity with our Black teammates, athletes, and communities because we know we matter. We always have. Our community deserves more – more healing, more progress, more joy- and we empower those who strive for more.
-BEAT
Passing the Mic
Community Impact
Wide Angle Youth Media is an arts-based nonprofit in Baltimore that cultivates and amplifies the voices of Baltimore youth to engage audiences across generational, cultural and social divides. Their programs inspire creativity and instill confidence in young people, empowering them with skills to navigate school, career, and life. As an expansion of their partnership with Under Armour, Devin Allen has committed to mentoring Baltimore youth and getting cameras into their hands.
Noisy Tenants is a Baltimore-based production agency started by Nicholas Mitchel and Chris Landrum. Core to their practice is engaging youth in their classrooms and neighborhoods via micro-internships called The Agency. Nicholas and Chris’ resume also includes launching social enterprises and theatre and film productions. Noisy Tenants is partnering with Under Armour to walk local youth through the creative process, from idea to completion, of creating a mural which will represent Baltimore youth voices near Oriole Park.
SEE THE COLLECTION
UA Voices: Black History Month Series
Welcome to the UA Voices speaker series for Black History Month — watch as Baltimore artist, community leader and UA photographer Devin Allen holds court with UA athlete Stephen Curry and local Baltimore community leaders about the importance of sports, arts and community in celebration of Black History Month.
UA photographer Devin Allen talks with 3x NBA Champion, founder of Curry Brand and co-founder of Eat.Learn.Play Stephen Curry alongside Torrey Smith, the 2x NFL Champion and co-founder of the Level 82 Fund on what the city of Baltimore and sports means to them in celebration of Black History Month.
