03.27.25
DEEP RANGE, BIG DREAMS: ELI ELLIS JOINS THE UNDER ARMOUR FAMILY
The dynamic scoring sensation partners with UA to take his game—and the next generation of hoopers—to the next level.
Under Armour is proud to officially welcome Eli Ellis, a sharpshooting standout with unlimited range and a relentless work ethic, to its roster of elite basketball athletes. Known for his deep three-pointers and fearless mentality, Ellis has made a name for himself as one of the most electrifying scorers in high school basketball. Under Armour is proud to ink this latest NIL partnership with Ellis, which will lead into his collegiate career at the University of South Carolina and featured him in their latest video for the “Let Them Talk” campaign with RDCWorld.
Hailing from Hickory, North Carolina, the 6-foot-1 guard has dominated at Moravian Prep, showcasing a combination of elite shot-making, high-IQ playmaking, and an unmatched competitive fire. Whether pulling up from well beyond the arc or orchestrating the offense with precision, Ellis has consistently proven he belongs among the best. Next up, he’s taking his talents to the SEC, having committed to play for the University of South Carolina, an Under Armour school, in the Class of 2025.
“Signing with Under Armour was a no brainer for me.”
“I've been working my whole life to get to this point, and UA has always been about that same mindset—outworking the competition and proving yourself every time you step on the court. I’m hyped to be part of the UA family and can’t wait to keep pushing my game to the next level."
Eli Ellis
Ellis's participation in last year’s Elite24 Showcase highlighted his talents among the nation's top high school players, further solidifying his reputation as a dynamic playmaker on the court. His back-to-back MVP awards in the Overtime Elite league point to his dedication and desire to be the best, making him only the second player in OTE history to achieve this feat.
"Eli embodies the spirit of perseverance and excellence that Under Armour stands for."
"His relentless work ethic and commitment to the game make him a perfect addition to our family. We look forward to supporting his journey and celebrating his future successes.”
Sean Eggert
Senior Vice President of Global Sports Marketing, Under Armour
Ellis joins a legendary group of athletes representing the brand, including women’s basketball player Nika Mühl who joined the Under Armour Basketball family officially earlier this spring. From grassroots to the pros, Under Armour has always been about pushing the culture forward and helping the next generation of hoopers level up.
