Under Armour Underscores Commitment to Team Sports with Strategic Uniform Licensees

Duo of Next-Gen Footballers Join Under Armour Roster

Under Armour reinforces its commitment to the next generation of football talent with the signing of gifted English duo Lewis Miley and Sam Amo-Ameyaw.

World Game’s Gold Medalist Diana Flores and Under Armour Strengthen Flag Football in Mexico

Under Armour and Diana Flores made history once again with the return of the UA Next Camp, an exclusive event designed to empower young female athletes in Mexico and develop their talent both on and off the field. The camp brought together more than 130 young flag football prospects, ages 15 to 19, for an intensive training program.

Comerse Al Rival

Ahead of El Clásico, Under Armour’s roster of top talent at FC Barcelona; Ferran Torres, Fermín López and Marc Casadó, have sent a playful message to their arch-rivals showcasing their ruthless hunger for success.

Under Armour Signs Next Wave of Football Elite Ahead of 2025 NFL Draft

Under Armour proudly announces the next era of elite football talent as the brand doubles down on its commitment to shaping the future of the game. Cam Ward, Luther Burden III, Nick Emmanwori, Matthew Golden and Tyler Booker are the latest additions to the UA Football roster – each one poised to make an impact in the 2025 NFL Draft and beyond.

National Football League Announces Under Armour as an Official Footwear and Glove Partner

Under Armour and the National Football League today announced a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL. This agreement affirms both brands' commitments to innovation in athletic performance, fan engagement and youth development.

Under Armour and Northwestern University Announce Extension of Partnership

Under Armour and Northwestern University today announced the extension of their partnership. Under Armour has been the official outfitter of Northwestern’s 19 varsity intercollegiate athletic programs since 2012.

Under Armour Unveils the GLDN CHLD

Get ready to shine on and off the field. Under Armour has unveiled its latest innovation in football footwear: the GLDN CHLD cleats. Designed for players who dominate the game and embody confidence, these cleats are a bold fusion of cutting-edge performance and style, inspired by the opulence of jewelry and street culture.

Under Armour Drops Bold ‘Bring the Juice’ Harper 9 Cleats

As Major League Baseball players head to Florida for Spring Training, Under Armour is celebrating the season with a bold new release for one of baseball’s biggest stars. In honor of Bryce Harper’s 13th year gearing up in the Sunshine State, Under Armour has unveiled the ‘Bring the Juice’ Harper 9 cleat—an electrifying design that embodies the vibrant energy and refreshing spirit of spring baseball.

Justin Jefferson Gives Back to His Community in New Orleans Ahead of Super Bowl LIX

Minnesota Vikings wide receiver and Under Armour athlete Justin Jefferson returned to his alma mater, Destrehan High School, on Thursday, February 6, to host a community event designed to inspire and empower the next generation of athletes.

Under Armour Launches Shadow 3

Under Armour has once again raised the bar in athletic performance with the debut of the UA Shadow 3 soccer cleat. Designed for players who push boundaries with every sprint, cut, and strike, the UA Shadow 3 redefines what it means to dominate the field.

Empowering the Next Generation

Back for its third year, Jordan Thompson’s hands-on training camp returned for youth volleyball players in Houston, Texas. One of the many ways Jordan gives back to the game she loves, this camp provides mentoring for elite youth volleyball athletes, empowering them on their journey to compete.

Celebrating the Wins for Freddie Freeman

On Wednesday, October 30, 2024, Under Armour Athlete and Los Angeles Dodger’s first baseman Freddie Freeman won his second World Series and was named the 2024 World Series MVP.

Under Armour and DTLR Unveil School Spirit Rivalry Packs to Celebrate Historic Baltimore Football Tradition

In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champion DTLR to co-create new school spirit Rivalry Packs. Dating back to 1889, the City vs. Poly rivalry is one of the oldest high school football rivalries in the United States, and one of Baltimore’s most highly anticipated sporting events of the year.

Under Armour Lands In London For The Launch Of Its Unstoppable Sportswear Range

Under Armour continues to innovate with product solutions for the 24/7 athlete needs, this time with its latest sportswear collection, UNSTOPPABLE. Again demonstrating how Under Armour makes athletes better, both on and off the field.

Introducing the ARMR 037 Uniform

Introducing the ARMR 037 uniform, the brand’s most innovative American football design to date.

Under Armour and Diana Flores Make History with Groundbreaking Flag Football Camp in Mexico

Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.

Under Armour Hosting Free Event for Baltimore City Student Athletes on August 3

On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA’s Tide Point campus to help you get ready for the fall 2024 athletic season.

Kick It with Jayde Riviere

Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.

USA Football and Under Armour Form Multi-Year Partnership to Support U.S. National Teams and Grow the Game of Football

USA Football, the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.

Sport for All

In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.

An Ode to an Icon: Celebrating Kelley O'Hara

After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.

Under Armour Signs Tottenham Hotspur FC & Spain's Pedro Porro

Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).

Under Armour Keeps Young Athletes Cool in the Heat of Madrid

Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.

Under Armour Leaves London Guessing With Holographic Unveiling Of Shadow Elite 2 Boots

Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation—the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.

FC Barcelona Rising Star Fermín López Joins Under Armour's Growing Football Roster

Fermín López becomes the latest athlete to join Under Armour's rapidly expanding roster of young, up-and-coming elite football players. The Spanish midfielder joins the likes of Antonio Rüdiger (Real Madrid), Ansgar Knauff (Eintracht Frankfurt), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal), Lewis Hall (Newcastle) and Anna Patten (Aston Villa), all of whom were signed by Under Armour in recent months.

Mexican Soccer Champion Sebastián Cordova Joins the Under Armour Athlete Roster

Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster. Córdova, who also plays for Mexico’s National Soccer Team, will be part of the brand’s soccer campaigns in both Mexico and the Hispanic markets in the United States.

Under Armour Unveils Custom Navy Football Uniforms Ahead of 2023 Army-Navy Game

The Army–Navy football game, presented by USAA, an enduring and cherished tradition in American sports, is about to see its 124th match-up. This epic showdown not only symbolizes the fierce rivalry between two of the nation's most esteemed military academies but also serves as a poignant reminder of the camaraderie and shared commitment of these future leaders in uniform. Under Armour, renowned for its innovation in athletic apparel, will once again partner with the Navy football team to outfit the Midshipmen.

Ripken Baseball Names Under Armour Exclusive Apparel Partner

Ripken Baseball®, the leader in sports experiences, announced they have entered a multi-year partnership with Under Armour® (NYSE: UA, UAA) to be the exclusive apparel company for Ripken Baseball’s six properties, hundreds of tournaments, and multisport events.

When In Doubt, Protect This House

Six months after Protect This House officially re-entered the global sports vernacular, Under Armour has teamed up with Minnesota superstar wide receiver, Justin Jefferson, and legendary record producer, London On Da Track, to record and release a new iteration of the iconic rallying cry to show the world what it really feels like to be an elite athlete in today’s game.

Eddie Nketiah Celebrates New Under Armour Partnership By Opening Latest Under Armour Brand House on Oxford Street

Diana Flores Joins Under Armour as the First Flag Football Global Ambassador

Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more.

Ready For Battle

The biggest stage in the world has arrived for female global football players. Every practice, training session, and qualifier has gotten them to this point with their hopes and hard work laid out for everyone to see. The Women’s World Cup not only showcases the best athletes around the globe but provides a well-earned chance for the world to celebrate their success.

Future 50 Cranks Up the Preseason Heat

Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit.

Manchester United Defender and Canadian Gold Medalist Jayde Riviere Joins Under Armour Roster

At just 22-years-old, Jayde Riviere of Pickering, Ontario, Canada, already has a storied international career and she’s just getting started. She was part of the Canadian gold medal-winning squad at the 2020 Summer Olympics, has represented Canada at the FIFA World Cup, and most recently, has signed with Manchester United FC through to the 2024-25 season.

Antonio Rüdiger Joins Under Armour Roster

Rüdiger is now wearing the Under Armour Clone Magnetico Pro 2 boot, and the brand is committed to helping him be the best he can be on the football field week in, week out.

Trent Alexander - Arnold Smashes Open New Under Armour Brand House in Liverpool

Under Armour has launched its first UK Brand House at Liverpool ONE in emphatic style. To mark the occasion, Under Armour athlete and dead ball specialist Trent Alexander-Arnold took on the challenge of taking a free-kick to smash open the windows and officially launch the new store.

To the Greatest of All Time: Tom Brady

A legendary example of the dedication and focused mindset needed to turn a passion into an accomplished career, Tom Brady took a moment to in an emotional beach-side video to let his fans know that he was "retiring for good."

An Inside Look At UA Next All-America Week 2023

Back for its 15th year, Under Armour gathered 26 of the best high school volleyball players and top 100+ high school football players in the nation in Orlando, Florida for its annual UA Next All-America Week. Providing a unique mix of world-class experiences and accommodations, access to elite instruction and coaching, and next level competition and exposure for these athletes, the week-long experience provided the next generation of athletes with an opportunity to elevate their mental and physical game.

Under Armour Sparks Confidence in Young Female Athletes

Hype Headquarters is just one piece of Under Armour’s larger Access to Sport commitment to break down barriers and create opportunities for millions of youth to engage in sport. Through this event and future efforts, the brand has committed to increasing equity in sport by providing more youth athletes with game-changing product solutions. This event kicks off a multi-year initiative designed to help 1,200 young female athletes during its first year.

The Gold Medalist No One Saw Coming

Comparisons aren’t the same thing as motivation. In fact, comparing athletes to one another distracts from the unique qualities that make an individual perfectly suited for greatness. But what happens when you can’t escape these expectations? What if you’re born into an athletic legacy but want to pave your own path? Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to focus on their own game and block out the toxic comparisons they’re faced with each day. No athlete is more familiar with this pressure than Gold Medalist Jordan Thompson.

Empowering the Next Generation to be The Athlete No One Saw Coming

A segment on a sports show. A whisper on the sideline. A post on a social media feed. Athletes experience comparisons everywhere concerning just about anything—their form, their record, their presence on the team. Which All-Star do they most resemble? How does their technique stack up to the Greats? Will they be the GOAT or a bust? Comparisons are no longer used for context, they’re now confused with competition. Combating this long-standing and increasingly toxic trend, Under Armour has created a rallying cry to fuel self-confidence in youth athletes by empowering them to Be The Athlete No One Saw Coming in their latest campaign. Focused on encouraging young athletes to look beyond the comparisons and focus on their biggest competition - the athlete in the mirror - the campaign marks another important milestone in Under Armour’s ongoing mission to make athletes better.

Under Armour Brings Together the Next Generation of Basketball Stars at Elite 24

On August 12, Under Armour hosted its Elite 24 event in Chicago, bringing together 48 of the nation’s best rising boy’s and girl’s high school basketball players. As a brand dedicated to supporting the next generation of athletes, Elite 24 provided a venue for the future’s brightest stars to showcase their skills on the national stage and rise to the ranks of the nation’s top high school performers on the court.

Curry Camp Returns to Bring Top Youth Talent Together In San Francisco

Following a two-year hiatus, Stephen Curry’s hands-on training camp returned for the top high school basketball players in the country. One of the many ways Stephen gives back to the game he loves, Curry Camp provides mentoring for elite youth basketball athletes, empowering them on their journey to compete. The four-time NBA champion personally invited 26 boys and girls from across the country to receive 1:1 coaching from the three-point king himself alongside a star-studded roster of coaches and trainers. Campers had the opportunity to show off their skills while practicing and playing with some of the sport’s best, including former Los Angeles Lakers player Kent Bazemore and recently retired Davidson College head basketball coach Bob McKillop, who also served as Stephen’s coach while at Davidson from 2006-2009.

Juan Soto Takes the T-Mobile Home Run Derby Crown

The MLB All Star break is underway, and Under Armour athlete Juan Soto is doing anything but slowing down with his impressive win at the 2022 T-Mobile Home Run Derby Monday night at Dodgers Stadium in Los Angeles.

Creating a Legacy Starts at Home

Aliyah Boston is one of the country's most talented and recognizable basketball players. She has come a long way from her makeshift driveway basketball court in St. Thomas, but that doesn’t mean she’s left the islands in her past. Earlier this month, Aliyah crossed yet another milestone off her list by hosting her first UA Next Basketball camp in her hometown in the Virgin Islands. Created to educate, empower and encourage athletes of all ages, backgrounds, skill and socioeconomic levels—especially youth athletes—to get out and get moving, Under Armour’s UA Next platform launched in 2021 and has since expanded to cover several team sports categories.

Under Armour Celebrates the Start of the 2022 MLB Season

After an extended off-season of America’s favorite pastime, the gates to freshly cut grass, footlong hotdogs, and cheering crowds have opened to usher in the 2022 Major League Baseball season. And while every year starts with a clean slate, the past woes and wins are what powers our Under Armour athletes to set even higher expectations to deliver for the fans, their teammates, and themselves. As models of focused performers, each one of them thrives under pressure and continues to test their limits on their journey to compete.

A New Force in American Football

“I started playing football because my brother’s coach thought I’d be good at it," said Gordon. "I stayed in football because I want girls to know they can have a future in the sport. Under Armour and I are ready to make a difference. This is going to be a game-changer for women in football, and I feel inspired and ready for what’s next.”

Layla Banaras: When Learning a Sport Brings New Ideas to The Pitch

Growing up in Birmingham, England, Layla Banaras, 15, found herself at a crossroads of cultures. Her British mother and Pakistani father encouraged her to embrace each of her cultural influences, including her Muslim faith. But balancing the traditions of her culture with her interest in soccer became a challenge at an early age. “I would go to my brothers’ games and keep getting closer and closer to the pitch, and eventually the coach asked me to join in,” said Layla. Her enthusiasm for soccer grew, and at age eight, Layla joined the youth team league for girls run by the Birmingham City Football Club. That step was a new one for girls her age, as most youth soccer programs in Britain had historically focused on developing boys. Her parents faced the challenges shared by many – like how to balance practice time and find transportation. “When we started, there weren’t that many grassroots girls’ teams in our area,” Layla said. “We had to drive half an hour to play.”

Charlotte Kirby: Tackling Football, Her Way

Competing on a football field has been Charlotte Kirby’s dream since shortly after she could first pick up a ball. Showing that she belongs on the field with any player her age has served as her motivation ever since. The Gloucester, Virginia, teenager has been interested in football since she was two, playing with her dad and showing signs even at this young age that lesser-contact sports like soccer weren’t for her. She joined her first flag football team when she was only five years old, and a few years later, sought out a full-contact youth team. Upon joining, Charlotte noticed that while she wanted to play as much as any of the other kids, her ambition received a different reaction from coaches. “I heard a lot about the stereotypical girl’s first season, that we’ll say we have fun, then we’ll quit,” Charlotte, now 13, said. “They said I’d end up a kicker, but I’m not a kicker. I like to hit.”

Karim Harris: When the Team Becomes Family

Not every kid who enjoys basketball gets the chance to grow up learning and enjoying the game. For one Baltimore teenager, honing his talents required him to move away from home, and in the process, build new bonds and a brighter future. Karim Harris, 17, didn’t discover basketball so much as it found him. He was a third-grader in York, Pennsylvania, one who was head and shoulders taller than his classmates, who liked to hang out in the gym after school shooting hoops. A coach saw his potential and convinced him to sign up for an after-school league, and within a season, Karim’s team had a championship title with him at center. “From there, I just fell in love with the game,” says Karim. “I knew I wasn’t that great, but I played a big role in that team to just work hard, rebound, do whatever my coaches needed me to do.”

TRAINING FOR THE NEXT GENERATION

This year's NFL draft is unlike any other in the history of the league. In order to help curb the spread of COVID-19, prospects will be selected virtually by each of the 32 teams. But that’s only what the public will witness. Behind the scenes, prospects have had to train, compete and recover in ways they never have before. Isolated, away from their teammates and training partners, relying on only themselves to push through each repetition and each sprint. But that’s what separates Under Armour from the rest. This is how we train and compete; we do what it takes. Justin Jefferson, Jonathan Taylor and Chase Young share how they’re training and preparing for the moment their names are announced on draft day.

Savage vs. Pressure

Competition is fuel. Competition is momentum. Competition is what makes better possible. This weekend, the 100 best high school football players in the country will converge on Orlando, Florida for the 13th annual Under Armour All-America Game. The nation’s best of the best will suit up in Under Armour specialty uniforms, designed specifically for high-caliber performance coupled with unmatched on-field swagger. From D-line to receiver, these players will sport the latest innovations from Under Armour football. The striking uniforms feature a neon camouflage design within the numbers and along the pant-side that represent the warrior spirit that landed each player a spot on the coveted squad.

WE ARE SYDNEY

The Sydney Opera House is one of the most distinct buildings in the world, a structure that has come to represent the innovation and ambition present throughout the city and all of Australia. The architecture of the venue has also provided the inspiration for the Sydney FC 2019-2020 kits, designed in collaboration with its new apparel partner, Under Armour. The club’s current badge is located on the upper left front of the kits, depicting the Opera House in various shades of blue. On the rear neck of all three jerseys is a call for fans everywhere – We Are Sydney – in addition to a Sydney Harbour Bridge graphic to illustrate the unifying ability of the club. The shoulders of the home kits feature a pattern resembling the ceramic tiles on the roof of the Opera House. This same gradient pattern covers the front and back of the team’s away kit.

A Legacy Born on Rails

In 1936 in Moscow, Voluntary Sports Societies (VSS) were established to promote sport and physical activity throughout Russia. Each VSS was governed by trade unions associated with different industries including defense, waterways, and education. The Lokomotiv VSS was formed to provide activities and opportunities aimed at the community that worked on and supported the railway system. The Lokomotiv VSS took control of the local football club Kazanka, 14 years old as a competitive team at the time, and thus was born what is now known as FC Lokomotiv Moscow – the football club created for the rail workers, by the rail workers. To pay homage to the club’s rich history in the rail industry, Under Armour designers paired best-in-class material innovation with subtle nods to the Russians who worked tirelessly to connect a sprawling nation via expanding railways through the 20th-century as the Soviet Union rose to power on the backs of a modern, well-built, rail system. The club's traditional badge on the upper left front of the kit proudly shows a steaming locomotive, always barreling forward. That motif inspires the rest of the green and red home kit, and green and white away kit. Adorning the sleeves and shoulders of the home jersey and the away jersey is a hammer and wrench insignia, the mark of the rail industry and a nod to the club’s deep roots in Moscow.

BADDEST UNIFORM FOR THE BIGGEST STAGE

The Notre Dame Fighting Irish will take the field at the Cotton Bowl in Arlington, Texas on December 29, reaching a milestone for the program and putting Under Armour innovation on its grandest stage ever. Notre Dame’s first College Football Playoff appearance also marks the first time that Under Armour will be represented in college football’s premier showcase, debuting their latest uniform design construction: ArmourGrid. Three years ago, Under Armour’s design team decided to punt everything the sports world had come to expect from football uniform design and start from scratch. As the game had evolved, uniform design needed to move with it. For a long time, uniforms had been baggy and flowing, loose for the sake of air flow. Then, with the revolution of HeatGear®and ColdGear®, the entire industry moved toward stretch, incorporating body-hugging materials that molded to equipment. This remained the standard until the innovators at Under Armour decided to rethink the whole process. After countless conversations with coaches, equipment managers and players, they honed in on the modern athlete’s most essential needs: Make it lightweight. Make it breathable. Make it indestructible. Make it unstoppable.

RUSH 4 GOLD, ONWARD NOTRE DAME

Finishing 12-0 in the regular season, the Fighting Irish have punched their golden ticket to the College Football Playoff as they prepare to face Clemson in the Cotton Bowl. A spotless resume with wins over teams from six different conferences - including ranked opponents Michigan, Syracuse and Northwestern - while criss-crossing the country has delivered Notre Dame a well-deserved No. 3 seed. Every opponent gave it their best shot but, with determination and teamwork, the Fighting Irish triumphed time and again, reminiscent of great Notre Dame teams of the past.

Project Rampart

Under Armour’s city-wide commitment to inspiring and investing in Baltimore City athletics to help elevate opportunity and access to sports for students. Through this commitment Baltimore City Public High Schools’ athletic facilities will be upgraded, students and coaches are equipped with new on-field performance apparel, student athletes will receive leadership development, and coaches will receive training through specialized programing.