UA Impact Video
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IMPACT

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We envision a world in which all youth have access and opportunity to play sport.

Project Rampart Athlete Lifting

Areas of Investment

 

Sports teach us to be teammates and leaders, to bounce back, never back down, and push our limits. But many young athletes face barriers that prevent them from stepping on the field and giving it their all.

 

Everyone deserves the right to engage in sport. That’s why we’re committed to creating opportunities for millions of youth to engage in sports by 2030, breaking down barriers for those who strive for more.

 

 

Pathways

We’re working with communities around the world to help build programs, places, and infrastructure to drive engagement in sport for EVERYONE

People

So many coaches and organizations already create impact in their communities, so we’re celebrating, elevating, and developing new ones

Performance

Athletes need the right tools to reach their best, so we’re working to ensure our gear, resources, and tech are available to all athletes

Project Rampart

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Data represented in this video applies to Students from the 2019 class of Baltimore City Public Schools with 4-year participation rate in athletic programs.

Power of sport data shows 92% graduation rate among 4-year student athletes.

Under Armour’s partnership with Baltimore City Schools is designed to elevate the student athlete experience and improve academic outcomes through the power of sport.
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25x25

To celebrate our 25th Anniversary, we set a goal to reach a collective effort totaling I million hours -equal to $25 million investment towards communities and organizations all over the world by 2030.

25X25 UA teammate Volunteer on field with children

How We're Breaking Barriers

CREATING MORE ACCESS TO SPORT FOR THE NEXT GENERATION OF ATHLETES

Under Armour commits to breaking down barriers keeping millions of youth from sports

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Lacrosse players

Take Action Today

Discover causes currently looking for volunteers in your community or learn more about resources and programs we provide that support the positive development of youth.

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